Vivacity Introduces Fall Fashion in Rancho Santa Fe

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We’re here today doing our photo shoot for Fall 2015 already. We’re at the beautiful Crosby Clubhouse in Rancho Santa Fe. There’s a lot of new things that we’re introducing to the line. We’ve done a big refresh on some of our pieces, especially our Signature Collection. We have Nick Abadilla Photography who’s out here shooting for us. Some fantastic models here, so I wanted to have Christina explain a little bit more about the line in the fall.

Christina: Yeah, I’m excited too. Well, we’re going to continue with the crystals which are great for us, with the black and white neutral cut fabric which is an update from what we already know is selling very well.

We’re also introducing some new colors. We have watermelon. We have citron. We have a great turquoise. We’re continuing with carbon which is almost like our signature color. It’s a beautiful gray that works and still is hot all over Europe. More and more women want to be able to be out whether here in Rancho Santa Fe or another San Diego community, golfing, having fun, and then not needing to go home to go to Whole Food Markets to pick up flowers and dinner and what not.

Vivian: We’re living proof of this. We’re both wearing leggings for Vivacity.

Christina: Exactly.

Vivian: And we’re doing this for the photo shoot today in Rancho Santa Fe because we know we’re comfortable in them, and we can run around with them all day. So it’s not a problem.

Christina: And we’re also introducing our new woven fabric, and I’m really excited about that too because that gives us a little bit more opportunity for outerwear as well.

Vivian: Exactly.