The Importance of Custom Facebook Pages

How important are Custom Facebook Pages in Social Media?

Nowadays, everyone in the Carmel Valley San Diego community is talking about the importance of social media in their Internet marketing campaign. If you are not doing it, you are simply falling behind because rest assured that your competitor is.

But, as a Carmel Valley San Diego community business-owner, what exactly do you want in your social media marketing campaign? And where do you start?

Well, as we all know, Facebook is the social media giant. Anyone that can begin to compete with Google and alter an entire search engine such as Bing is hands down the social media giant in my book. So start there and center your efforts around your Facebook page. Because a lot of your views stemming from social media will come from Facebook, it is important to have a full blown custom Facebook pages that reflects your brand, product and image as you would like it to be seen and also mimics your website.

So how do you start?

Start by setting up individual pages, just like your website. Have an About page, a Contact page and Services/Product page. This will allow you to literally have your website on your Facebook page. Next, make sure your Twitter account and YouTube channel is integrated with your Facebook page. This helps streamline your social media efforts because it will automatically notify your users of any updates to your Facebook page, but also post all updates from your Twitter account and YouTube channel. Therefore, ensuring your message and latest news is being spread out via all social media channels.

Another key component to your own Custom Facebook pages is to have it display your blog from your website and update your consumers of any new post or news about your company. This will not only help you spread your message to a wider audience, but also entice people to begin viewing and subscribing to your blog/site.

It is hard to deny social media. Its integration to your site can literally dictate the equity of your site. Therefore, increasing its ranking and standing in Google’s eyes and all other search engines. Which at the end of the day increases your traffic and the possibility to increase your overall conversions.

Now some may think blogging and updating is a tedious task, but simply following the instructions that have been laid out or setting up your accounts on sites like Hootesuite, you can post and blog from one site with the simple push of a button. Helping you get your news out to the public in a efficient manner beneficial to you and your business.

Chris Placencia is a Carmel Valley business owner and studied Business Administration and Marketing at Cal State San Marcos. He owns and operates Jason Paul Marketing, which is an original and innovative marketing firm dedicated to helping its clients achieve the highest level of exposure via the Internet and Public Relations.