San Diego Luxury Realtor – Why Real Estate Video Marketing

Tell Us a Little About Yourself:

I am a luxury Realtor with Pacific Sotheby’s International Realty in La Jolla, CA.  My husband is my partner.  We just had a little baby girl.  We have traveled all over the world selling real estates.

How Has Video Helped You & Your Business?

Times have changed in regard to how people get the information they’re looking at.  When you just have still photos on homes, it doesn’t really show all of the details.  So having a high quality video really allows them to take a tour through the home without having to be present.  For me, personally, I’ve got clients that are not in San Diego County, and it’s very, very helpful for me to be able to send them a video, and have them get a private tour with details, and just have them try the house on versus just looking at still photos.  Videos have been very powerful in my business.  I have sold a home from the video.  The client was from Chicago, and he needed to get it back to his wife so she could make a decision.  Her being able to have a tour, like what we are able to do in a video, really made the difference for me.  Secondly, most recently I’ve got a client ready to make an offer on a property.  His wife is back in Europe.  It’s just so easy to be able to forward this video on to them, and have them just get a better look at the home versus just photos.  It’s just an additional way to showcase the home which I think is more important now than ever.

What Would You Say to Someone Who is on the Fence About Using Video?

The biggest thing is just recognizing that times have changed.  When you’ve got as many viewers going on YouTube to look at video, it’s saying something about the market.  Meaning, they’re preferring to get their content maybe in others ways than just reading it, and watching videos is very popular.  I think today if you don’t have video, you’re missing the boat for your business, and the amount of exposure that you’re going to be able to get.

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Amber’s years of industry experience and knowledge base make her highly sought after.  With a client list that includes fortune 500 corporate executives, professional athletes and numerous institutional investors, Amber has distinguished herself as an elite broker in San Diego County.  Amber consistently delivers a higher standard of service, from her background in specialized financing, to her cutting edge marketing techniques of luxury residential properties.

Over the last three years Amber has sold some of most extraordinary oceanfront properties along the San Diego coastline. This success can be attributed to her expert knowledge of the coastal market and her ability to attract qualified buyers through the vast Sotheby’s network.

Amber has spent the better part of 20 years in San Diego, she is able to provide a great understanding of what “America’s Finest City” is all about. She enjoys traveling the globe and exposing her exceptional inventory of luxury properties to the Buyers of the World! Amber has sold and leased property all across San Diego County including Rancho Santa Fe, Del Mar, La Jolla, Solana Beach, Pacific Beach, Crown Point, North Park, Rancho Bernardo, Talmadge, La Mesa, Chula Vista, Carlsbad, La Costa Meadows, Downtown, and many more.

Sotheby’s International Realty’s goal is to have our exceptional properties reach an international audience, and the lifestyles that attract our clients to them.

Amber Anderson CA BRE# 01423536